Ask a simple question, the next time and every time you start a piece of promotional copy,
and you could see double or better the results you otherwise might get…
In fact, answer this same question and you’ll immediately find it a lot easier to make many of the same decisions most marketers and business owners find challenging.
For instance, you’ll have a much better idea which products will sell best to your target audience.
You’ll also have a much better idea of the lead types, that will work best with that audience, too.
Only certain ones fit at certain times.
And, by asking this question, you’ll know how to decide among them….
You’ll even have a fair idea, once you ask this question, which words will work best in your headline,
what the opening line of your sales piece should say, even a few ideas about the layout and design.
And, what question is that?
Seasoned marketers might think it’s “What am I selling?” or “Who is my customer?” And, in both cases, they wouldn’t be far off.
But, the real question too many marketers never stop to ask is this one: “What does your customer already know?”
What does he know, for instance, about who you are?
In this post, we’re going to ask you to begin with exactly this premise:
Everything your prospect knows before you begin your sales pitch will determine not just what you’ll say, but how you’ll say it, when you open the conversation between seller and buyer.
More specifically, what your reader knows will help you decide which of the following six lead types will work best.
It’s that simple…
What does he know about your product and the research behind it?
What does he know about himself, his own problems, and the other possible solutions available?
Why does any of this matter?
It matters because it completely changes the way you’ll approach and talk to your customer.
And, it’s this question of how you approach him that’s so different.
Know this
Your lead is the first interactive message
