Do you struggle to convince your readers to take action or make a purchase?
If you don't learn to master persuasion you're never going to get your audience members to engage or take any sort of action.
Persuasion is the no 1 skill that runs through all levels of your business.
From your audience growth engine to your email list and how many sales you make are all dependent on your ability to persuade your audience to take that next step.
With poor persuasion skills...
Your blog posts and YouTube videos won't get clicked on as often as your competitors' content...
The algorithms will take note and you will get less reach and less traffic over time.
When folks do click...
Your opt-in pages won't convert at the 50%+ range and your email list won't grow as fast as it should.
Plus...
You won't be able to generate as much cash-flow because your sales pages and your links to affiliate offers won't convert, either.
Now...
The word "persuasion" has gotten a bad rap.
You see...
In order for your business to grow quickly, you need to help your audience members achieve their goals.
Often times this means helping them break through their barriers and take those actions that will result in achieving what they desire.
If you can't persuade them to break through their barriers and take those steps, they won't get the results they desire and you won't make any money.
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